iCognito Names Cleve Adams President and CEO; Industry Veteran Takes Helm of Award-Winning Security Software Developer.

Business Editors/High-Tech Writers

SAN CLEMENTE, Calif. & PETAH TIKVAH, Israel--(BUSINESS WIRE)--Jan. 15, 2004

Internet content filtering system developer iCognito Inc. today named J. Cleve Adams as President and CEO. Adams, a twenty-plus year veteran of the software and network security industry, previously served as Vice President of Sales and Marketing for fellow content filtering vendor Websense, Inc. (Nasdaq:WBSN). He is widely credited as the driving force behind that organization's transformation from a regional security outfit into a publicly-traded global software powerhouse.

iCognito is a fast-growing Israeli-American software firm whose artificial intelligence technology is being rapidly adopted in a variety of security applications. The company's PureSight Internet Content Filtering system recently received Secure Computing Magazine's "Best Buy" award, and industry analysts have heralded the company's "intelligent content recognition" technology as part of a new generation of more accurate, agile and cost-effective Internet filtering systems.

"Cleve Adams' industry experience and track record of sales and profit growth are very impressive," said iCognito board member and former CEO Isabel Maxwell. "He is one of the key individuals who transformed Internet content filtering from simple 'nannyware' into an integral part of the corporate security infrastructure. We're very excited to see the new heights that his drive and vision will take the company."

"It's an exciting time to be in this industry," Adams said. "We're witnessing a major shift from old database-driven filtering to leaner, more accurate and cost-effective systems. I'm honored to have the opportunity to lead a young, adept organization like iCognito and once again help build a global leader."

Among Adams' first tasks are the expansion of iCognito's American headquarters, the broadening of the company's strategic partnerships and sales channels, and the creation of a worldwide market presence that will help propel the company to a position of global leadership.

About iCognito

iCognito is an innovator in next-generation Internet Content Filtering solutions. The company's PureSight line of filtering products is based on leading-edge AI technology, allowing analysis and categorization of Internet content in realtime. The company provides solutions for corporate, education, Internet Service Provider and home markets, and partners with leading security appliance manufacturers and security software developers to offer solutions for virtually any network size or configuration. The company is based in Orange County, California and maintains research and development facilities in Petah Tikva, Israel. For more information on iCognito and its products, contact iCognito at: 300 Ave. Palmeras, San Clemente, Calif., 92672 USA Tel: 949 366-3179, Fax: 949-498-5247, email: info@iCognito.com, web: http://www.icognito.com